Yousef is a green entrepreneur who understands the challenges of scaling up a sustainable business. He knows that green scaleups (green-ups) are the answer to the world’s green transition. Yousef is the CEO of his first company, LG Sonic, which is solving water treatment challenges in over 55 countries and bringing chemical-free water to millions of people. He is the Ambassador of the European Innovation Council, Young Global Leader of the World Economic Forum and chairperson of “Greenups” in the Netherlands. Yousef’s passion is to promote and serve green businesses to bring solutions to sustainability challenges.